Advertising Performance & Consumer Insights

The Data

This dataset provides in-depth insights into digital advertising performance across multiple platforms, including Meta, Google, LinkedIn, TikTok, and more. By analyzing over half a billion dollars in ad spend, brands gain access to critical performance metrics, audience engagement trends, and campaign effectiveness to optimize marketing strategies and maximize ROI..

What’s inside

These are just the highlights we've pulled out. If you think there could be a fit, let us know and we'll introduce you directly to the vendor for trial access.

• Ad Performance Metrics: Impressions, clicks, conversion rates, ROAS, and customer acquisition cost.

• Audience Engagement & Demographics: Aggregated insights into user interactions across ad platforms.

• Campaign Effectiveness Analysis: Benchmarking and performance comparisons by industry and channel.

• Market Trend Indicators: Early signals of shifting consumer behavior and ad strategy effectiveness.

• Size & Scale:

  • 10K+ connected accounts

  • $500M+ in annual ad spend analyzed

  • Platforms include Meta, Google (Adwords, SearchConsole, AnalyticsV4, Business Profile), Slack, Bing, LinkedIn, TikTok, Klaviyo, and Pinterest

Example Use Cases

Here are a few popular examples to spark ideas. If you'd like a sounding board or help building a specific use case, ask to speak with our data team.

• AI-Driven Ad Optimization: Train machine learning models to identify high-performing ad creatives and budget allocation strategies.

• Competitive Benchmarking for Ad Agencies: Compare advertising performance across industries and platforms to refine strategy.

• Hedge Fund Market Trend Analysis: Use ad spend shifts and engagement metrics as alternative data for predicting economic activity.

• Retail & E-Commerce Growth Tracking: Monitor ad effectiveness and ROAS to identify expansion opportunities.

• Customer Journey Mapping: Link ad exposure to consumer engagement trends and purchase behaviors.

The Source

This dataset aggregates anonymized advertising performance data from 10K+ brands across multiple industries. By providing detailed insights into ad spend efficiency, campaign performance, and audience engagement, it helps businesses optimize their marketing investments and improve ROI.

Looking for a unique or hard-to-find dataset?

Submit a free data request, and we’ll find it for you. At Tiki, we specialize in sourcing and delivering datasets that have never been available before. Whether you need a niche dataset for a specific application or a large-scale dataset for deep analysis, our team is ready to help—just tell us what you’re looking for.