AppLovin Mobile Ad Spend Data

Seeking AppLovin mobile ad spend data with 2-5 years of history and weekly updates, tracking in-app advertising trends and budget allocations.

Author

Tiki inc.
March 18, 2025 • Reading Time: 3 minutes

$4 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

AppLovin is a major player in mobile app advertising, driving user acquisition and monetization strategies for thousands of apps worldwide. Tracking AppLovin's mobile ad spend provides valuable insights into marketing budgets, ad performance trends, and shifting user acquisition strategies in the mobile ecosystem. This dataset focuses on ad spend within mobile apps, covering 2-5 years of historical data with weekly updates to capture evolving trends.

Why It’s Valuable

  • Market Insights: Understand how AppLovin’s ad spend fluctuates across different app categories and geographies.

  • Competitive Intelligence: Benchmark AppLovin’s advertising strategy against other mobile ad networks.

  • User Acquisition Trends: Track how mobile ad budgets shift in response to platform changes and consumer behavior.

  • Financial Forecasting: Use ad spend data to predict revenue trends for publishers and advertisers leveraging AppLovin.

Requested Data

The following data types are requested by the buyer. As a data vendor, you only need to supply the raw data for one or more categories. You can use Tiki to create and deliver the requested insights and signals from your raw data.

AppLovin Mobile Ad Spend Data

  • Total ad spend within mobile apps using AppLovin.

  • Historical spend data covering 2-5 years.

  • Weekly updates tracking fluctuations in spending.

Breakdown by Ad Type & Format

  • Ad spend segmented by banner, interstitial, rewarded video, playable, and native ads.

  • Insights into which ad formats receive the most investment over time.

  • How ad spend is distributed across gaming, e-commerce, social, and utility apps.

  • Shifts in spending across app categories over time.

Geographic Distribution

  • Regional breakdown of AppLovin’s mobile ad spend.

  • Emerging and declining markets based on ad investment levels.

Performance & Return on Ad Spend (if available)

  • Insights into cost-per-install (CPI) and return on ad spend (ROAS) trends over time.

  • Patterns in bid pricing and ad network efficiency.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • Hedge Funds & Investors – Tracking mobile ad spend as a proxy for market health and company growth.

  • Ad Tech & UA Platforms – Benchmarking AppLovin’s ad spend strategy against competitors.

  • Mobile Game & App Developers – Analyzing industry-wide ad spend to optimize marketing budgets.

  • Market Intelligence Firms – Understanding ad spend trends across app categories and geographies.