Brand-Level Ad Spend Data

Seeking brand-level ad spend data for publicly traded companies, including ad spend, campaign performance metrics, and demographics.

Author

Tiki inc.
January 29, 2025 • Reading Time: 3 minutes

$10 million / yr.

Estimated value calculated using a combination of factors that include market size, size requirements, and scarcity. The value reflects the total across all potential buyers, and is not reflective of a single deal.

Background

Ad spend data at the brand level is becoming increasingly valuable for hedge funds engaged in systematic trading. By analyzing how much publicly traded companies, such as Coca-Cola, invest in advertising, hedge funds can track performance metrics and gain insights into the effectiveness of campaigns. Data on ad spend, combined with performance outcomes and demographic details, allows funds to create models that better predict market movements and company growth. Hedge funds are now seeking comprehensive ad spend data with an immediate need for insights related to publicly traded brands.

Why It’s Valuable

  • Performance Insights: Ad spend data, combined with performance metrics, allows hedge funds to evaluate the return on investment (ROI) for brands, informing trading decisions.

  • Market Sentiment Analysis: By analyzing ad spend, investors can gauge a company’s market strategy and confidence in future growth.

  • Predictive Modeling: Demographic and performance data help quant funds refine their models to predict company performance based on advertising trends.

Requested Data

The specific data types, insights, and signals requested by the buyer. As a data vendor, you only need to supply the raw data for one or more. You can use Tiki to create and deliver the requested insights and signals from your raw data.

  • Brand-Level Ad Spend: Detailed information on how much publicly traded companies (ex. Coca-Cola, PNG) spend on ads across multiple platforms.

  • Performance Metrics: Data on the performance of these campaigns, including engagement rates, click-through rates (CTR), and conversion data.

  • Demographics and Metadata: Bonus data on the demographics of the target audience and any other metadata, such as ad formats or delivery platforms.

Buyer Interest

The types of data buyers who have expressed interest to Tiki and their respective use cases for this data. If you have the data required for this request, Tiki will introduce you to the buyer(s).

  • Hedge Funds: Financial institutions, especially quants, need this ad spend data to assess company performance and market positioning.

  • Quantitative Analysts: Analysts focusing on data-driven insights use this information to feed systematic trading models.

  • Global Investors: Investors tracking the financial health of publicly traded companies use ad spend data to assess whether marketing investments correlate with growth.